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Event Details
Note:
- Lunches will be offered at charge of $30 + $1.59 PayPal fee for the two-day workshop series.
- $100 deposit + $2.99 PayPal fee will be held at registration to be fully refunded upon completion of all workshop dates in the series. Refund could go only to your PayPal account when it passes 60 days since ticket purchase.
- If you are unable to attend a workshop session, please let staff know 4 business days ahead of time at info@nwoinnovation.ca. We regret that failure to do so may result in loss of your deposit.
- NDAs to be signed by all participants. For more information contact info@nwoinnovation.ca.
The MarCom Toolkit
(3 workshops, 4 hours each)
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Part 1 – The Dimensions of MarCom
Explore the importance of a cohesive MarCom strategy by identifying key opinion leaders in your field and planning how to contact them.
Deliverable:A strategy to engage with thought leaders in your field.
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February 28
10:30 am - 3:30 pm
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Part 2 – Developing Your MarCom Strategy
Evaluate and prioritize the different media channels and messages that resonate with your target customer(s).
Deliverable: A marketing strategy that complements your customer’s buying process.
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February 28
3:30 am - 5:00 pm
February 29
8:30 am - 10:30 am |
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Part 3 – Communicating to Customers
Identify the language you will use to explain your business to potential customers and the media.
Deliverable: A series of sound bites for communications.
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February 29
10:30 am - 3:30 pm
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How Entrepreneurs Apply
Contact Northwestern Ontario Innovation Centre at info@nwoinnovation.ca for more information about the FoBS workshops. Registration is limited to 24 participants per session and two participants per company. Non-disclosure agreements will be signed by all participants. Each workshop is valued at $560 but is offered free of charge to entrepreneurs associated with Northwestern Ontario Innovation Centre and ONE.
When & Where
Northwestern Ontario Innovation Centre
96 North High Street, Suite 300
Thunder Bay, ON
,
P7A 5R3
Tuesday, February 28, 2012 at 10:30 AM - Wednesday, February 29, 2012 at 3:30 PM (ET)
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Hosted By
Northwestern Ontario Innovation Centre
The Innovation Centre acts as a pivotal player in growing Northwestern Ontario’s innovation capacity. We offer support to innovative entrepreneurs, businesses, and community projects in the region of Northwestern Ontario. In addition, the Centre seeks out new approaches to improve, enhance and invigorate a commercialization system in our region. By encouraging ongoing cooperation between business, education and government, the Centre is a driving force to improve economic vitality.
Entrepreneur's Toolkit Workshops are a collection of experiential, hands-on group workshops that will aid entrepreneurs in specific areas of business growth. In a small group setting, entrepreneurs work with peers and advisors to think through and design essential components of their business. All these workshops are supported by Ontario Network of Excellence (ONE). Northwestern Ontario Innovation Centre is a proud member of ONE.
